NEW YORK — “We’re playing it very big. When we get an exclusive, we make a big deal of it.”
That’s Bloomingdale’s chairman and chief executive officer Michael Gould expressing what’s been standard procedure at the store for years — getting the jump on the competition with a high-profile label. On Friday, Gould whisked Diane von Furstenberg through Bloomingdale’s 59th Street store, which was decked out in DVF tabletop and bedding on the home floors, in the windows, along the escalator banks and with statements in ready-to-wear areas. It’s the designer’s first true crack at the category, though she’s dabbled in home decor before, and it’s comprehensive — about 500 stockkeeping units in tabletop and another 400 in bedding. The presentation includes a 300-square-foot gallery for cheese platters, bakeware, salad bowls and glassware, flanked by tables of napkin rings, plates, cups and saucers in glass, porcelain, lacquer and wood. Batiks, Miro-inspired colors and patterns, and the designer’s signature prints from her dresses add vibrancy.
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