When it comes to the Golden State, Diane von Furstenberg operates four full-price units in Los Angeles and an outlet store a day trip away. Surprisingly, there are no stores in San Francisco, a situation that will be partially remedied by a four-day pop-up stint: a 3,500-square-foot DVF Studio x San Francisco experiential space in the Marina district that combines commerce and creativity. Brand partners Levi's and Google will be featured at the space either through products, participation in events, or both."We noticed from our web site that we have a lot of clients in San Francisco, so we decided to do a pop-up there, and viola! We have a collaboration with Levi's," von Furstenberg said. "The Museum of Modern Art in Manhattan has my wrap dress [circa 1974] and Levi's jeans are there and we’re going to celebrate that."Asked about her role in DVF Studio x San Francisco, which operates today through Friday, the designer said, "I made the discussions with guest speakers happen. I’m going to kind of show up and be there and Godmother it. The whole of retail is changing and so much is online. I love the idea of these pop-ups, and San Francisco is a very vibrant city.""We some fantastic stores in America and globally. We have a presence in L.A. The priority had been on other areas in the past. You can do so many different things now in terms of the retail experience," said Jonathan Saunders, chief creative officer at Diane von Furstenberg, adding that the San Francisco pop-up "may lead to a permanent space or a more regular occurrence for pop-ups. It’s an exciting time for fashion.""What’s fun with the brand is that it lends itself to prints, color and the notion of decoration. Those are things we can show. We have one global vision and one identity, but we love the idea of slight nuances," Saunders said, adding that the DVF Studio concept first launched in New York last month at the SoHo store. "It wasn't only the collection, but artists and sculptors and paintings, [as well as items from Levi's and Reebok]."Saunders wanted to create a similar energy for DVF Studio x San Francisco. "We thought of really relevant things to do. I've always loved to represent more than just clothes." The pop-up will feature a special edit of DVF's fall 2017 collection. Like the New York version, a selection of ceramics by Morgan Peck and books from Carl Freeman Gallery will be on hand.
Saunders will screen-print on Levi’s vintage-inspired Premium denim. "I had so much fun with the screen printing. I haven’t done it in quite a few years. I studied it in university. There’s something amazing about the instantaneous-ness of it and the mix of colors. All of the imperfections are part of the beauty of the products," said Saunders, who will be demonstrating the process on jeans and T-shirts. "I can work with customers and help them design and customize denim and fall in love with something. And the prices aren't unaffordable."
Google is inviting to DVF Studio leaders from across the tech company and Bay Area to discuss the role of women in Silicon Valley. The role of technology and philanthropy as agents for change in society will be another topic of discussion. A portion of sales from shopping nights will be donated to local charities.
Saunders said DVF will make a donation in support of those impacted by the recent forest fires in California. "Because of the fires, we wondered for a moment if this was the right thing to do," he said. "We decided that people wanted something positive.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)