When it comes to the Golden State, Diane von Furstenberg operates four full-price units in Los Angeles and an outlet store a day trip away. Surprisingly, there are no stores in San Francisco, a situation that will be partially remedied by a four-day pop-up stint: a 3,500-square-foot DVF Studio x San Francisco experiential space in the Marina district that combines commerce and creativity. Brand partners Levi's and Google will be featured at the space either through products, participation in events, or both."We noticed from our web site that we have a lot of clients in San Francisco, so we decided to do a pop-up there, and viola! We have a collaboration with Levi's," von Furstenberg said. "The Museum of Modern Art in Manhattan has my wrap dress [circa 1974] and Levi's jeans are there and we’re going to celebrate that."Asked about her role in DVF Studio x San Francisco, which operates today through Friday, the designer said, "I made the discussions with guest speakers happen. I’m going to kind of show up and be there and Godmother it. The whole of retail is changing and so much is online. I love the idea of these pop-ups, and San Francisco is a very vibrant city.""We some fantastic stores in America and globally. We have a presence in L.A. The priority had been on other areas in the past. You can do so many different things now in terms of the retail experience," said Jonathan Saunders, chief creative officer at Diane von Furstenberg, adding that the San Francisco pop-up "may lead to a permanent space or a more regular occurrence for pop-ups. It’s an exciting time for fashion.""What’s fun with the brand is that it lends itself to prints, color and the notion of decoration. Those are things we can show. We have one global vision and one identity, but we love the idea of slight nuances," Saunders said, adding that the DVF Studio concept first launched in New York last month at the SoHo store. "It wasn't only the collection, but artists and sculptors and paintings, [as well as items from Levi's and Reebok]."Saunders wanted to create a similar energy for DVF Studio x San Francisco. "We thought of really relevant things to do. I've always loved to represent more than just clothes." The pop-up will feature a special edit of DVF's fall 2017 collection. Like the New York version, a selection of ceramics by Morgan Peck and books from Carl Freeman Gallery will be on hand.
Saunders will screen-print on Levi’s vintage-inspired Premium denim. "I had so much fun with the screen printing. I haven’t done it in quite a few years. I studied it in university. There’s something amazing about the instantaneous-ness of it and the mix of colors. All of the imperfections are part of the beauty of the products," said Saunders, who will be demonstrating the process on jeans and T-shirts. "I can work with customers and help them design and customize denim and fall in love with something. And the prices aren't unaffordable."
Google is inviting to DVF Studio leaders from across the tech company and Bay Area to discuss the role of women in Silicon Valley. The role of technology and philanthropy as agents for change in society will be another topic of discussion. A portion of sales from shopping nights will be donated to local charities.
Saunders said DVF will make a donation in support of those impacted by the recent forest fires in California. "Because of the fires, we wondered for a moment if this was the right thing to do," he said. "We decided that people wanted something positive.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)