By  on April 16, 2013

MILAN — Netcomm, the union of Italian electronic commerce, hosted a seminar here Tuesday called “Digital Fashion: Multichannels, E-commerce and Customer Engagement for Fashion Companies.”

Netcomm president Roberto Liscia said that while Italy had lagged behind other countries in developing online retail, the past year has seen tremendous growth in the number of customers shopping online nationally: From 2011 to 2012, Italians who said they had made some purchases on the Internet increased 55 percent, reaching 14 million by February.

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