By  on June 21, 2013

JOHANNESBURG — In 18 months in business, commerce newcomer has established itself as South Africa’s top online fashion retailer.

Zando went live at the end of January 2012, selling only shoes. Since then, the company has expanded to offer clothing, accessories, sports and beauty, which increased its appeal to customers, garnering more than 10 million views in the process. By May 2012, it had reached a consistent weekly unique visitor count of 200,000, according to Web analytics company Alexa, propelling Zando into the top five leading e-commerce Web sites in he country. By November, there were apparently more searches for Zando than for eBay within South Africa.

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