The saying “from little acorns, mighty oaks grow” seems to be the strategy of a handful of brick-and-mortar outfits from London to Los Angeles that are building mushrooming e-commerce businesses despite having only a few — or even only one — store. Firms like Matchesfashion.com in London, Mytheresa.com in Munich and Elyse Walker in L.A. are proving that geographical boundaries, or size, don’t really matter in the online world.

Here, a closer look at some of the new model retailers.


Selection, Service Propel Theresa Forward >>


Retailer Re-brands Itself as Matchesfashion.com >>


Elyse Walker, Forty Five Ten Take Aim on Web >>

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