By  on July 14, 2014

Borrowing Magnolia, a new e-commerce business that launched July 1, offers pre-worn wedding gowns to prospective brides for sale or rental at a fraction of the original prices.

The three women behind Borrowing Magnolia, Ashley Steele, Cali Brutz and Stephanie Olvey, saw a hole in the wedding gown market and sought to fill it. They knew the biggest asset of many brides — the wedding gown — is folded away in a box in the attic. At the same time, many young brides-to-be can’t afford to buy their dream dress.

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