By  on April 25, 2012

PARIS — “Our client likes to have a paper in the hand, shop in stores and buy online,” said Marc Ménasé, founder of MenInvest, owner of Menlook, France’s leading men’s wear e-tailer, which as part of its strategy to fortify its position as a multichannel retailer has launched a biannual newspaper, the Menlook Tribune.

Produced in partnership with French magazine publisher Editions Jalou, the first issue will be released as a supplement to the May edition of Editions Jalou men’s magazine L’Optimum, with a run of 70,000 copies. Starting in May, Menlook customers will also receive a copy packed with their orders.

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