LONDON — Not Just A Label, the London-based online showcase, retailer and scouting platform for emerging designers, has relaunched with a new look. Founder Stefan Siegel said his ambition is that the platform’s new design and more discoverable content will drive the retailer’s sales of emerging designers’ creations.
On its previous platform, which launched in 2008, Siegel wasn’t able to tag content to optimize it for online searches and it lacked a smooth e-commerce process. Now, the site has a responsive design that adapts to smartphone, tablet and desktop screens, and its content is tagged so it’s more visible online. “What we really want to do is be as good as an Asos [or] Net-a-porter, but sell the emerging designers, sell the artisans,” said Siegel.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"