LONDON — Not Just A Label, the London-based online showcase, retailer and scouting platform for emerging designers, has relaunched with a new look. Founder Stefan Siegel said his ambition is that the platform’s new design and more discoverable content will drive the retailer’s sales of emerging designers’ creations.
On its previous platform, which launched in 2008, Siegel wasn’t able to tag content to optimize it for online searches and it lacked a smooth e-commerce process. Now, the site has a responsive design that adapts to smartphone, tablet and desktop screens, and its content is tagged so it’s more visible online. “What we really want to do is be as good as an Asos [or] Net-a-porter, but sell the emerging designers, sell the artisans,” said Siegel.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)