Brands that were born online are pushing into the brick-and-mortar space. Bonobos, Warby Parker and BaubleBar are all e-commerce-first companies that opened physical stores. Even the industry’s giants are eyeing brick and mortar: Amazon chief executive officer Jeff Bezos has said that he would “love to” open retail stores one day, while Google already has stores in Australia and Europe and is said to be eyeing opening units in the U.S.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)