By  on March 31, 2014

Digital Brands want to get physical.

Brands that were born online are pushing into the brick-and-mortar space. Bonobos, Warby Parker and BaubleBar are all e-commerce-first companies that opened physical stores. Even the industry’s giants are eyeing brick and mortar: Amazon chief executive officer Jeff Bezos has said that he would “love to” open retail stores one day, while Google already has stores in Australia and Europe and is said to be eyeing opening units in the U.S.

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