NEW YORK — Earnest Sewn has signed a 10-year lease for its second L.A. store, which will open in June at 7501 Beverly Boulevard in a freestanding building now occupied by the 43-year-old Town Tire auto repair garage. The 6,000-square-foot space sits on a lot with its own 20 parking spaces—a highly desirable feature in L.A.—and will become the jeans maker’s largest flagship store.
“This is such an amazing space and we have a totally unique concept for it,” said Scott Morrison, president of Earnest Sewn, which rang up total sales of about $20 million last year. “There isn’t a lot of retail in the neighborhood and we want this flagship to become a destination spot, similar to our Meatpacking District store in New York.”
The new store will feature a unique interior, with a group of in-store shops made to resemble a pre–World War I streetscape. There will be individual shops dedicated to denim, dry goods, kids, books, Sol Moscot eyewear, a rotating roster of third-party brands, and several other product categories.
Additionally, an 800-square-foot Babycakes NYC bakery will adjoin the store with its own entrance and sit-down patio, offering customers kosher and vegan treats.
Earnest Sewn plans to preserve design elements of the historic garage, including the iconic tire sign atop the building. The roll-up garage doors will be replaced with glass versions.
Morrison expects the new store to ring up sales in excess of the $3 million its Meatpacking District unit posted last year.
Earnest Sewn also has a signed lease for another L.A. store in the Malibu Country Mart, as reported, which is now scheduled to open in September. A second New York store opened last fall in the Lower East Side. The company’s fifth store may be in London’s trendy Shoreditch area, where Morrison has already scouted out a potential location.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)