NEW YORK — Earnest Sewn has signed a 10-year lease for its second L.A. store, which will open in June at 7501 Beverly Boulevard in a freestanding building now occupied by the 43-year-old Town Tire auto repair garage. The 6,000-square-foot space sits on a lot with its own 20 parking spaces—a highly desirable feature in L.A.—and will become the jeans maker’s largest flagship store.
“This is such an amazing space and we have a totally unique concept for it,” said Scott Morrison, president of Earnest Sewn, which rang up total sales of about $20 million last year. “There isn’t a lot of retail in the neighborhood and we want this flagship to become a destination spot, similar to our Meatpacking District store in New York.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)