NEW YORK — Earnest Sewn has signed a 10-year lease for its second L.A. store, which will open in June at 7501 Beverly Boulevard in a freestanding building now occupied by the 43-year-old Town Tire auto repair garage. The 6,000-square-foot space sits on a lot with its own 20 parking spaces—a highly desirable feature in L.A.—and will become the jeans maker’s largest flagship store.
“This is such an amazing space and we have a totally unique concept for it,” said Scott Morrison, president of Earnest Sewn, which rang up total sales of about $20 million last year. “There isn’t a lot of retail in the neighborhood and we want this flagship to become a destination spot, similar to our Meatpacking District store in New York.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"