NEW YORK — Earnest Sewn has signed a 10-year lease for its first store in the Los Angeles area, to be located in the trendy Malibu Country Mart, a six-acre outdoor shopping complex in the heart of Malibu’s Civic Center. The 1,400 square-foot, freestanding boutique is scheduled to open in May of 2008, after the current tenant, Indiana Joan’s, vacates the space and Earnest Sewn redesigns the interior and exterior.
The new lease comes as Earnest Sewn is set to open its second New York store on Sept. 7, located on the corner of Orchard and Broome streets in the hipster-packed Lower East Side neighborhood. Earnest Sewn’s first flagship opened in 2005 in the Meatpacking District.
“We’ve been looking into opening a Los Angeles store for about seven months,” said Scott Morrison, president of Earnest Sewn, which is known for its heritage-inspired denim. “The Malibu Country Mart is one of the coolest shopping areas in the country, and we found the perfect space for us there. We’re right next door to Nobu and there’s a bunch of great stores nearby: Double RL, James Perse and Chrome Hearts. We want to create our own, unique space there and really bring a slice of New York to L.A.”
Morrison plans to create a general-store look to the Malibu shop, using reclaimed wood, historic lighting fixtures on the exterior, and filling it with antiques and artifacts from yesteryear, much as he has done with the 2,200-square-foot Meatpacking District store. Like the company’s other stores, in addition to Earnest Sewn product the new store will sell a carefully curated group of third-party brands, such as Filson bags and Jorg & Olif bicycles. All of Earnest Sewn’s stores will also offer made-to-measure jeans, which are all hand-sewn in the basement of the Meatpacking District shop.
Morrison expects the Malibu shop to ring up $2 million to $3 million in sales, and the about-to-open, 1,350-square-foot Lower East Side unit—which includes a Parisian-style floral shop operated by Denise Porcaro—to do about $1 million. The Meatpacking District store does $3 million in sales, according to Morrison, while the company as a whole should hit a little over $20 million this year.
Morrison is aiming for wholesale and retail volume to reach a 50/50 ratio over the next few years, and is hoping to open as many as 10 to 12 more stores. His primary targets currently are San Francisco, London, a store in downtown L.A., and a third New York store, this time uptown.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast