BERLIN — Stepping up its profile in Europe, eBay said Monday it has acquired Germany’s largest online shopping club, Brands4friends, for 150 million euros, or about $200 million at current exchange.
The deal is an extension of eBay’s push in Germany and the U.K. during the last 18 months. The online marketplace, which has volume of more than $5.4 billion a year in apparel, accessories and shoes, has opened eBay “Fashion Outlets” in the two countries, allowing eBay customers to buy directly from participating fashion firms. The companies include Adidas, Ben Sherman, Diesel, Dolce & Gabbana, LaCoste, Miss Sixty, Puma, Stone Island and William Rast.
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