EBay Inc., seeking to further its mobile capabilities and connections with retailers and consumers, has reached a definitive agreement to acquire Where, which provides personalized, local advertising and deals to millions of mobile consumers in North America.
EBay said more than 120,000 retailers, brands and small merchants use Where daily to drive real-time foot traffic. Where, based in Boston, has 120 employees, works with more than 120,000 businesses, reaches 50 million mobile consumers, and has about 4 million active users on its local discovery mobile app.
Terms of the agreement were not disclosed. The acquisition is expected to close in the second quarter of 2011 and is not considered a large deal, and in line with its acquisition of local shopping engine Milo.com last December. Along with the increasing investment in mobile and local commerce activities, eBay last month signed a $2.4 billion deal to buy e-commerce and marketing service provider GSI Commerce, strengthening the company’s fulfillment and customer service operations. Local and mobile marketing are intersecting, blurring the lines between off-line and online commerce.
Separately, eBay and the Council of Fashion Designers of America are stepping up their anti-counterfeiting campaigns by collaborating on a line of limited-edition designer-customized totes to heighten awareness of the issue. CFDA members, including president Diane von Furstenberg, Donna Karan, Catherine Malandrino, Yigal Azrouël, Band of Outsiders, Chaiken, Naeem Khan, Helmut Lang, Adam Lippes, Rebecca Minkoff, Billy Reid and others, will customize the totes.
The totes will have the tag line “You can’t fake fashion” and will be sold this summer just through an eBay Fashion Vault sale. Prices for the customized totes are projected to start at $150; a standard version will retail for $35. All proceeds will benefit the CFDA Foundation.
EBay, which launched anticounterfeit measures in 1998, has a “verified rights owners” program and each item page on eBay contains a “report this item” button that users can use to report a potential counterfeit or items with other problems.
EBay is also co-sponsoring the Harper’s Bazaar anti-counterfeiting summit next Tuesday at the Hearst Tower.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)