By  on April 21, 2011

EBay Inc., seeking to further its mobile capabilities and connections with retailers and consumers, has reached a definitive agreement to acquire Where, which provides personalized, local advertising and deals to millions of mobile consumers in North America.

EBay said more than 120,000 retailers, brands and small merchants use Where daily to drive real-time foot traffic. Where, based in Boston, has 120 employees, works with more than 120,000 businesses, reaches 50 million mobile consumers, and has about 4 million active users on its local discovery mobile app.

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