By  on June 10, 2014

EBay Inc. is cozying up to designer brands — and trying to shed once and for all the lingering perception that it’s just an auction site.

The e-commerce and payment giant will today unveil Designer Collective at ebay.com/designercollective, a current-season, full-price shopping destination with 16 American-based brands, including Calvin Klein, Nicole Miller and Elie Tahari. EBay worked with the brands to build storefronts within the Designer Collective portion of its main Web site.

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