By  on August 8, 2013

NEW YORK — EBay wants to help retailers get even closer to their customers.

The Web giant today will unveil a new technology, the Retail Associate Platform, which is a tablet solution that looks to drive revenue growth by enabling sales associates to build in-depth databases on their individual consumers — from their purchase history to their contact information. There are also analytical tools that help retailers measure store performance and incremental revenue through consumer engagement, putting sales associates on an even playing field with an increasingly all-informed consumer.

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