By  on September 19, 2011

EBay on Monday launched Fashion Outlet, its virtual “outlet shopping mall.”

The firm, once known primarily as an auction site, has shifted gears to include that and more as it aims to be the leading U.S. destination for fashion. The latest launch has more than 200 brands available on the site. Discounts are generally between 20 percent to 65 percent off the retail price.

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