EBay Inc. is hoping the second time’s a charm as it reenters China.
The San Jose-based online marketplace has struck a partnership with Shenzhen-based Xiu.com under which the Chinese firm will host eBay’s platform serving the Chinese consumer. The arrangement and its specifics will be unveiled in China on Monday, eBay confirmed to WWD.
According to Maureen Mou, Xiu’s senior vice president for global sourcing, the site will go live Monday. She declined to provide the financial specifics of the partnership, but said the eBay-Xiu site will be home to Western premium and luxury fashion brands on an exclusive arrangement; there will be a smartphone application, and the site will also allow for payment via PayPal, eBay’s global e-commerce payment and money transfer platform.
E-commerce sources in China said the site will likely be called ebay.xiu.com. They don’t believe that eBay made any investment in Xiu for the site launch and infrastructure. That’s because Xiu is essentially a turnkey service provider. In prior distribution arrangements, such as the one it has with KarmaLoop.com, Xiu hosts the secondary site on its existing platform and provides services such as the Chinese translation of the Web page.
EBay is returning to the fast-growing Chinese e-commerce market after failing the first time around as a result of misguided strategies and competition from local site Taobao.
EBay acquired Chinese technology platform EachNet in 2003 for about $150 million and invested another $100 million to convert it to eBay’s platform and market the new site. Homegrown Alibaba’s Taobao offered a different listing model from eBay’s, which proved to be more popular with the Chinese consumer. In addition, Western marketing initiatives didn’t resonate with Taobao’s local promotional strategies. By 2007, eBay became the poster child for its failed attempt to enter China. The business was sold to a Chinese mobile services firm, and eBay had a noncompete arrangement that expired at the end of 2011.
The eBay-Xiu partnership comes as the market is dominated by a few top players: 360buy.com and the sites that are part of the Alibaba Group, Taobao and Tmall.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)