By  on October 23, 2013

NEW YORK — EBay is taking a cue from the social media space.

The online retail giant on Tuesday rolled out a major update of its Web site, including an eBay Today homepage, during an event at Industria Studios here.

The revamp has a host of features designed to harness social interactions, including a personalized experience that allows users to mix and match products and create collections, maintain profiles and “follow” other users and curators through a feed. The initial curators include everyone from Pharrell Williams to Chris Benz.

“We’re giving people the ability to collect, share and connect with the community, and that’s important because eBay is an enormous store,” said Devin Wenig, president of eBay Marketplace.

The site has 500 million items for sale at any given time.

“The community and tastemakers give people a filter through which they can look at our inventory,” Wenig said.

The site has continued to expand and innovate — from updating its logo to adding inventory and introducing eBay Now’s local shipping services. The next logical step was to add social functionalities.

The tools give eBay the characteristics of a social network, although commerce will remain the foundation of the 18-year-old online marketplace.

EBay can now leverage its e-tail strength, taking what social networks do best and applying that to its site to try to create a more engaging experience for its 124 million active users. For the first time, eBay will add editorial elements and have a point of view. The site has never enlisted curators to build branded collections before. The feed, which users see as their homepage, has a similar aesthetic to Pinterest.


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