Lands' End has always been a remote retailer, having started as a catalogue business. But it has been active in e-commerce since 1995, and chief marketing officer Karen Hung credits a multifaceted approach for its success.
She emphasized the importance of creating an omnichannel experience that spans consumer touch points from online to catalogue to in-store.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)