Lands' End has always been a remote retailer, having started as a catalogue business. But it has been active in e-commerce since 1995, and chief marketing officer Karen Hung credits a multifaceted approach for its success.
She emphasized the importance of creating an omnichannel experience that spans consumer touch points from online to catalogue to in-store.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"