Eddie Bauer invented the down-filled jacket, outfitted the first American ascent of Mount Everest and even patented the badminton shuttlecock — and the 91-year-old company that bears his name wants consumers to know that.
“Eddie Bauer has arguably one of the richest, if not the richest, heritage stories to be told today,” said Neil Fiske, chief executive officer of the Bellevue, Wash.-based retailer that is undergoing yet another evolution of its stores, product lines and branding. The goal is to mine the company’s heritage and archives to add a shimmer of romance and luster to the brand — which has undergone two bankruptcies since 2003 — while at the same time update and modernize stores and merchandise.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"