BOSTON — As a marketing tool, student discounts have been great in theory — but difficult to standardize and draw conclusions from because they often relied on a clerk informally checking a college ID.
Edhance.com, a Web site where members register up to five credit and debit cards and have their student status directly verified through university database partnerships, hopes to automate the process — and at the same time provide retailers with valuable insight into the buying patterns of an all-important demographic. The estimated 13.6 million U.S. college students, ages 18 to 30, represent about $53 billion in discretionary spending, according to the 2008 Alloy Media + Marketing College Explorer study.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"