1888: J. Tron & Co., a partnership founded by entrepreneurs Joseph Tron and Joseph Léautaud, begins construction of a five-story building on the corner of what today is Venustiano Carranza and Avenida 20 de Noviembre in Mexico City. The store would be called El Palacio de Hierro, or “The Iron Palace.”
1891: On July 1, the first building of El Palacio de Hierro Centro (Downtown) opens.
1898: The company changes its name to El Palacio de Hierro, and the partnership is born as an SA-structured company, the first of its type in Mexico.
1914: On April 15, a fire consumes the main building of El Palacio de Hierro Centro.
1921: It takes seven years, but on Oct. 22, El Palacio de Hierro Centro reopens.
1935: After a trip to Paris and New York, Hipólito Signoret (Joseph Tron’s brother-in-law) returns with a way to spur business in the midst of the global depressed economy: Show off the merchandise. The store is filled with light, and everything is on view to the customer. Columns are covered with mirrors, and glass display cases and glass counters are installed all over the store, allowing the merchandise to be completely on display for customers.
1956: The store issues coupons for 100, 250, 500 and 1,000 pesos. They are credit extensions, designed to be paid in six months.
1958: El Palacio de Hierro issues its credit card, even before the banking system does.
• On March 25, the Durango store opens in the new Roma neighborhood, a wealthy enclave. It comes about as a result of discovering that luxury shoppers are no longer traveling to the Centro to shop.
1963: Signoret’s group contacts Alberto Baillères, who was visiting France and offers to sell the stores to his father, Raúl, a wealthy industrialist. A few days before Christmas, the Baillères family takes possession of El Palacio de Hierro.
1964: The Baillères family sets a new course for the retailer, including expansion and the new mission to become the best store in Mexico.
1964: To increase sales using both credit cards and coupons, transactions are automated using an NCR 315 computer. A promotional campaign asks: “Why carry so much money when you go shopping?” By the end of the year, sales increase 13 percent, and the upward trend continues after that.
1967: Salón Internacional is created, featuring top international and Mexican designers. Designers like Bill Blass, Manuel Pertegaz and couturieres from the house of Lanvin attend the opening to present their collections.
1968: Manuel Pertegaz and Lanvin present their collections outside the store in beautiful locations throughout Mexico City.
1969: Mexican designer Manuel Méndez joins the Salón Internacional. Oscar de la Renta, Hubert de Givenchy and Carolina Herrera are among the designers who visit Mexico and recognize El Palacio de Hierro as their entry to the Latin American market.
1980: Perisur is the first store to open under the Baillères leadership, making its debut on Nov. 17, in time for the holiday season. It also introduces to Mexico the concept of in-store boutiques. The new style of retailing is promoted as “more than a place, a magnificent experience,” offering customers a new shopping experience that includes lifestyle. Carolina Herrera attends the opening and presents her collection.
1989: Centro Coyoacán is the first shopping mall owned by Baillères. In addition to El Palacio, the mall offers 130 boutiques, restaurants, a food court and banking services.
1993: El Palacio de Hierro introduces bar codes. Logistics are changing along with how inventory and merchandise are managed.
• Centro Santa Fe opens, and Carolina Herrera returns to El Palacio de Hierro to present her spring 1994 collection.
1996: The now-ubiquitous “Soy Totalmente Palacio,” or “I am totally Palacio,” slogan is created by Alberto Baillères.
1997: The company’s store and offices, along with the headquarters for parent Grupo Bal, open in the tony Polanco section of Mexico City.
1998: The company opens its Satélite store, in metropolitan Mexico City.
2002: El Palacio de Hierro Puebla opens. It is the chain’s first store outside Mexico City.
2006: Casa Palacio Antara opens as the company’s first freestanding luxury home design store.
2007: Yellow becomes the official signature color of the chain.
2008: The Guadalajara store opens.
• La Boutique Palacio, a smaller concept store, opens in Acapulco with a Casa Palacio department.
2010: El Palacio de Hierro Guadalajara receives an award from Euroshop Retail Design for being the best concept store in a department store category.
• La Boutique Palacio Acoxpa opens in Mexico City, and another La Boutique Palacio opens in Cancún.
2011: El Palacio’s Interlomas unit opens with a new layout reflecting the lifestyle concept.
• WGSN honors La Boutique Palacio Cancún as Outstanding New Store.
• In a groundbreaking ad campaign, the retailer features octogenarian model Carmen Dell’Orefice.
2012: The Villahermosa unit opens.
• WGSN recognizes and awards El Palacio de Hierro Interlomas as Best Store, defeating Selfridges and Harrods in London, Lane Crawford in Hong Kong and Barneys New York.
2013: Casa Palacio Santa Fe opens, the second such store in Mexico City.
• The company marks its 125th anniversary with special events, a dedicated product line and a museum exhibition.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye