By  on September 30, 2013

For its 125th anniversary celebration, El Palacio de Hierro has a different spin on retailing — store as museum.

To bring to life its extensive history of fashion, furniture, tabletop, appliances and designers, the company is installing a 40-ton iron structure right in the main hall of its downtown Centro store. Héctor Esrawe, of the creative agency bearing his name, is the architect who designed the structure. The exhibition, which opens Oct. 9, reinvents the pop-up format in a sophisticated format and is a most appropriate setting, considering Centro is the original venue of the store chain.

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