By  on October 11, 2013

NEW YORK — E.l.f. now comes in a box. Joining Birchbox, Glossybox and a host of other sampling companies bursting onto the market, E.l.f. Cosmetics has devised its own subscription vehicle.

The company first came up with the concept after seeing the demand in the marketplace for the sample boxes, but noticing most were small sizes. E.l.f. devised what it calls a Beauty Bundle with full-size items.

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