By  on October 11, 2013

NEW YORK — E.l.f. now comes in a box. Joining Birchbox, Glossybox and a host of other sampling companies bursting onto the market, E.l.f. Cosmetics has devised its own subscription vehicle.


The company first came up with the concept after seeing the demand in the marketplace for the sample boxes, but noticing most were small sizes. E.l.f. devised what it calls a Beauty Bundle with full-size items.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus