NEW YORK — E.l.f. now comes in a box. Joining Birchbox, Glossybox and a host of other sampling companies bursting onto the market, E.l.f. Cosmetics has devised its own subscription vehicle.
The company first came up with the concept after seeing the demand in the marketplace for the sample boxes, but noticing most were small sizes. E.l.f. devised what it calls a Beauty Bundle with full-size items.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"