NEW YORK — E.l.f. now comes in a box. Joining Birchbox, Glossybox and a host of other sampling companies bursting onto the market, E.l.f. Cosmetics has devised its own subscription vehicle.
The company first came up with the concept after seeing the demand in the marketplace for the sample boxes, but noticing most were small sizes. E.l.f. devised what it calls a Beauty Bundle with full-size items.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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