There's no let-up in sight.This year, e-commerce in the U.S. will grow 16 percent to reach $462.17 billion, according to eMarketer, the research firm for the digital market.In 2017, total retail sales will grow 3.5 percent to reach $5.01 trillion, eMarketer projects.By 2021, e-commerce in the U.S. will reach $789.47 billion, representing 13.9 percent of all U.S. retail sales.As in years past, apparel and accessories will capture the largest share of online spending, accounting for 18.7 percent in 2017. Computers and electronics will capture the second-highest share, with 16.7 percent this year.“At some point, e-commerce sales growth will have to slow down, but eMarketer is not seeing any signs of this slowdown yet," Yory Wurmser, eMarketer retail analyst, told WWD on Tuesday when his research firm released a bevy of bullish predictions. "We’re in the midst of a resurgent period of e-commerce growth, fueled by better e-commerce interfaces, better fulfillment and increased mobile shopping and buying.“In fact, eMarketer estimates that e-commerce sales grew 16.2 percent in 2016, the fastest rate since 2011," Wurmser added. "We expect 16 percent growth in 2017. By 2021, this growth will slow slightly to 13.5 percent, but in absolute terms, e-commerce sales will actually grow by larger amounts than they grew this year.“It’s really hard to say where e-commerce sales will top out. Retail includes sectors like gas stations and auto that will always be primarily offline. Other sectors, such as books and consumer electronics, already have very high penetration rates for e-commerce.”“In terms of total online sales, apparel has the most online sales dollars. Online sales, however, account for a much smaller percentage of total sales in apparel than in computers and consumers electronics.”The pace in m-commerce is not letting up, either.According to eMarketer, in 2017, m-commerce will reach $157.14 billion, up 35.5 percent over last year's figure. And for the first time, m-commerce’s portion of e-commerce will exceed one-third (34 percent.) M-commerce is projected to comprise 3.1 percent of total retail sales this year in the U.S.Sixty-five percent of m-commerce this year will come from smartphones, which will continue to capture a growing share of m-commerce in the U.S. Tablets’ portion of m-commerce will continue to decline, according to eMarketer.In addition, the number of American shopping digitally continues to increase. This year, there will be 183.3 million digital buyers in the U.S., up 3.7 percent over last year. EMarketer noted that for the first time, more than two-thirds of the population, or 68 percent, will be digital buyers.The largest share of digital buyers (20.5 percent) are between 25 and 34, followed by 35- to 44-year-olds and 45- to 54-year-olds.In 2017, there will be 147.33 million mobile buyers (14 and over), up slightly more than 8 percent over last year. And 64.6 percent of those mobile buyers will use a smartphone to make the purchase.EMarketer said its forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies.EMarketer, founded in 1996, conducts research about marketing in a digital world. The company's "flagship" product is the eMarketer PRO, which houses eMarketer’s forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer also has a free daily newsletter. The company was acquired by Axel Springer SE, a large European media company, last year.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion