CURRENT AND ELLIOTT JUMP ABOARD OLD NAVY: Emily Current and Meritt Elliott are steering Old Navy into a world populated with a starlet, fashion blogger and yummy mummies this spring. Starting their two-month stint as style ambassadors this month, the longtime collaborators are unveiling a series of videos and look books detailing the major trends for spring. In addition to a short film featuring themselves, they called upon Jen Coleman and Laura Wiertzema from online boutique Ascot & Hart to illustrate boyfriend dressing with their sons in tow. They also recruited blogger Jacey Duprie, from Damsel in Dior, to pack travel essentials and actress Jamie Chung to embody the music-festival-hopping bohemian.
Filmed at Calamigos Ranch in Malibu, the styles mix Old Navy’s basics with the fashion plates’ own favorites, such as Wiertzema’s wide-brim hat and Coleman’s beat-up high-top sneakers. “It reinforces the notion that Old Navy is a family brand,” said Elliott, who, like Current, used her personal experience dressing her own kids to style the tykes. “We want to make sure people understood it’s a great place to go for one-stop shopping.”
Current and Elliott are the latest stylists to give Gap Inc.’s unit some street cred. Brad Goreski served as style ambassador for spring 2013, and Joe Zee took over last fall. Yet, as with their past collaborations with Kate Spade New York and Pottery Barn, Current and Elliott have their own style imprint.
“We always gravitate to projects that are rooted in classic American style,” Current said.
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