By  on November 17, 2015

The shift to EMV technology could result in a massive increase of online fraud. EMV (Europay, MasterCard and Visa) technology or chip cards shifted fraud liability in October from the credit card companies to the merchants taking the cards.

EMV chip cards are characterized by a square embedded chip that is harder to replicate than a magnetic strip that you usually see on the back of a card. A dipping motion into the card reader instead of a swiping motion also differentiates them.

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