Equipment, on a growth trajectory since being relaunched in 2010, opened its first international store on Thursday, a 485-square foot boutique in the new Ginza Six shopping center in Tokyo.The shop, a partnership with Little League Company of Sazaby League Ltd., houses Equipment’s silk and cashmere collections, novelty knits and pajama sets.[caption id="attachment_10872010" align="alignnone" width="310"] The new Equipment store in Tokyo.[/caption]“The Ginza Six concept is cutting edge and fashion-forward, poised to become one of the world’s preeminent shopping destinations for locals and travelers alike," said Equipment chief executive officer Jack Schwefel.“We became a partner with Equipment because we were captivated by the beauty of modern and authentic Equipment," said Yoji Hirai, company officer of Little League Company of Sazaby League Ltd., a Tokyo-based distributor and retailer of brands including food, home products and clothing such as Starbucks, Flying Tiger of Copenhagen and Ron Herman. "Since then, we have been searching for a location for the flagship store and chose Ginza Six because the building has both traditional and cutting-edge sensibility in a desirable location and we were convinced that it is the best, suitable for the brand. We are targeting not only people living in Japan but also travelers from all over the world."The store has a modern, gallery-like, minimalist aesthetic reflecting the brand’s French heritage. Cement and glass frame the space, along with layers of natural wood and stone.Equipment was first launched 40 years ago by Christian Restoin, with tailored and timeless men's wear-inspired women's blouses. The company grew to 14 stores but they were all closed by 1998.Equipment was relaunched in spring 2010 by Serge Azria, with androgynous silhouettes, luxe fabrics and "feminine riffs on men’s shirting." Since the relaunch, the brand has made other growth maneuvers including in fall 2012 introducing a cashmere collection, and opening stores in the SoHo section of New York City and West Hollywood, Calif. The Equipment web site indicates that another store on Santa Monica Boulevard in Century City, Calif., is in the works.The company intends to open additional international stores, but none are currently planned, according to a spokeswoman.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion