Another piece of Equipment’s revival has fallen into place with a new store on Melrose Place in West Hollywood, Calif.
The West Coast store gives Equipment a retail presence on both coasts after the brand opened a unit in New York’s SoHo neighborhood last month. It continues the momentum the brand has experienced under the stewardship of Dutch LLC creative director and chief executive officer Serge Azria, who relaunched Equipment three years ago with a two-pocket silk shirt and has been strategically widening its scope.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)