By  on October 26, 2009

Eres is set to open its first store in the U.K. on Nov. 4, an in-store boutique at Selfridges.

Selfridges, which has been selling select intimates and swimwear by Eres for several years, will also feature the upscale brand in its Oxford Street window on Nov. 5 for a “big launch that should start the season very well,” said Sebastian Manes, director of lingerie, accessories and swimwear at Selfridges.

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