By  on November 18, 2013

Innovation Endeavors, the venture capital fund founded by Google executive chairman Eric Schmidt, is the lead investor in a new retail software company that aims to bring the personalization and data measurement of e-commerce to the brick-and-mortar world. San Francisco-based Index will reveal today the $7 million Series A round of funding.

Also participating is Khosla Ventures, the investment vehicle for Vinod Khosla, the cofounder and former chairman and chief executive officer of Sun Microsystems, along with Alberta Investment Management Corp. and 819 Capital.

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