By  on August 23, 2011

Esprit is revisiting the drawing board once again in the U.S.

The company is consolidating its different apparel brands into a single moniker in an effort to simplify the assortment for consumers. Esprit’s brands include women’s casual, women’s collection, de.corp Esprit Urban Casual and edc by Esprit, with each brand multiplied by 12 for the number of collections produced each year. There’s the same dizzying array for men, and kids have edc youth by Esprit, Esprit shoes and ESP Esprit sports.

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