Esprit is revisiting the drawing board once again in the U.S.
The company is consolidating its different apparel brands into a single moniker in an effort to simplify the assortment for consumers. Esprit’s brands include women’s casual, women’s collection, de.corp Esprit Urban Casual and edc by Esprit, with each brand multiplied by 12 for the number of collections produced each year. There’s the same dizzying array for men, and kids have edc youth by Esprit, Esprit shoes and ESP Esprit sports.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"