By  on May 6, 2009

Orange Clothing Co. is embracing Hispanic culture and traditions as it tailors marketing to the fastest-growing consumer segment in the U.S.

The Miami-based young men’s firm targets the Hispanic consumer with distinctive elements such as Web site messages to Spanish and English-speaking shoppers, as well as blogs, Facebook and MySpace pages in the two languages, e-mail blasts to Hispanic customers and sponsorship of Mixed Martial Arts, a sport rising in popularity among Latin fans.

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