Orange Clothing Co. is embracing Hispanic culture and traditions as it tailors marketing to the fastest-growing consumer segment in the U.S.
The Miami-based young men’s firm targets the Hispanic consumer with distinctive elements such as Web site messages to Spanish and English-speaking shoppers, as well as blogs, Facebook and MySpace pages in the two languages, e-mail blasts to Hispanic customers and sponsorship of Mixed Martial Arts, a sport rising in popularity among Latin fans.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)