Orange Clothing Co. is embracing Hispanic culture and traditions as it tailors marketing to the fastest-growing consumer segment in the U.S.
The Miami-based young men’s firm targets the Hispanic consumer with distinctive elements such as Web site messages to Spanish and English-speaking shoppers, as well as blogs, Facebook and MySpace pages in the two languages, e-mail blasts to Hispanic customers and sponsorship of Mixed Martial Arts, a sport rising in popularity among Latin fans.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)