Argentina’s Etiqueta Negra is expanding in the U.S. with its first shops-in-shop that will open next month in three Bloomingdale’s locations. The men’s-only shops include a 350-square-foot location at the Beverly Center in Los Angeles, a 334-square-foot unit at Fashion Valley in San Diego and a 572-square-foot unit at The Falls in Miami.
The leased shops join two existing freestanding stores in the U.S., situated in New York’s SoHo neighborhood and the Aventura Mall in Aventura, Fla. Globally, the Buenos Aires-based company operates 16 stores, including 13 in Argentina and one in Brazil in addition to its U.S. stores.
“The Los Angeles and San Diego locations mark our expansion to the West Coast, which has always been a priority for the brand as we continue to grow our presence across the U.S.,” said Federico Alvarez Castillo, founder, president and creative director of Etiqueta Negra. “By leasing the space, we were able to collaborate with the Bloomingdale’s team and create a unique shopping destination within the men’s store.”
Etiqueta Negra, which means “black label” in Spanish, is rooted in Argentina’s polo tradition and Alvarez Castillo’s own passion for vintage automobiles. The collection encompasses tailored suits, leather jackets, denim, shirting, distressed T-shirts and dress shoes.
As with all of Etiqueta Negra’s freestanding stores, a decorative centerpiece of each Bloomingdale’s shop will be a vintage automobile or motorcycle, set against a backdrop of dark wood paneling, industrial lighting, iron beams and black-and-white photography. The Miami shop will feature a Bugatti T3 and the San Diego shop a 1910 Indian motorcycle. Alvarez Castillo is still deciding on which motorcycle to install in the Beverly Center unit.
The brand’s appeal to Latin American consumers was a key selling point for Bloomingdale’s. The locations are in areas with significant Latin American populations.
“It’s a great contemporary lifestyle brand that offers a wide selection from tailored to denim that has resonated with consumers,” said Kevin Harter, vice president for men’s fashion direction at Bloomingdale’s, a unit of Macy’s Inc. The shops will sit near Theory, Vince and Sandro, the latter also new to Bloomingdale’s this season.
Globally, about 70 percent of Etiqueta Negra sales are in men’s and 30 percent in women’s. The brand is wholesaled in Argentina but not yet in the U.S.
“We believe that a great part of the Etiqueta Negra shopping experience has to do with acquiring our goods at our carefully designed stores, which is why we are so excited about our Bloomingdale’s shops-in-shop,” said Alvarez Castillo, who added the company’s main focus for retail expansion is in the U.S. and Brazil.
Etiqueta Negra is privately held by Alvarez Castillo and business partner Juan Cahen d’Anvers, who is the company’s chief financial officer. Other shareholders include Tribeca Partners in Colombia and Argentina’s Pieres family, owners of the Ellerstina polo team.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)