By  on September 14, 2012

Eton will open its first freestanding store in the center of Stockholm later this month.


The 249-square-foot shop will be located in the heart of Stockholm’s high-end Stureplan shopping district at the corner of Sturegatan and Humlegårdsgatan. The one-level unit will include Eton’s full product assortment including its traditional Red Ribbon, casual Green Ribbon and formal Black Ribbon shirts along with neckwear, cuff links and other men’s accessories. A 590-square-foot showroom and design studio will be located above the store and will be the creative home of Sebastian Dollinger, Eton’s head of design, who spends most of his time in Italy, England or at the company’s headquarters in Gånghester, Sweden.

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