According to the latest Euclid Analytics report, the preferred amenity for Gen Z shoppers is guest Wi-Fi in stores, while scan-as-you-shop gadgets and free charging stations aren’t nearly as important.Euclid’s survey found that the oldest members of Gen Z — those between ages 16 and 21 — appreciate free Wi-Fi because it allows them to share their shopping experience with family and friends, as well as take photos of different products. They are also less likely to compare prices online than other age groups. The preferred social app for sharing is Snapchat.According to Euclid, retailers can entice Gen Z and other “younger generations” into their stores with guest Wi-Fi services to offer in-store incentives.Euclid commissioned a study of 1,500 U.S. smartphone users in February to learn overall trends for brick-and-mortar and online shopping, as well as the likes and dislikes about in-store shopping. A component of that study included a look at how smartphones impact the in-store shopping experience.In general, 64 percent of Americans said they still prefer to buy from a physical store. Further, more than 60 percent of those surveyed said they regularly visit a non-grocery store at least once a week, while only half of the respondents said they shop online that often. Sixty-six percent of Millennials — those between ages 20 and 35 — said they prefer shopping in a store. That’s because they like to see the merchandise (67 percent), enjoy browsing in stores (51 percent) and like getting the merchandise immediately without having to wait for delivery (45 percent).But Gen Z respondents also are more likely to ask the store associate for advice than other demographics. And while many said shopping in a store can be inconvenient, mostly because they don’t want to wait in line, it was the Gen Z respondents, in particular, who said they get frustrated if they can’t find what they want.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)