Gen Z prefers stores with free Wi-Fi so they can share their experience with family and friends.
Shutterstock / Melpomene
According to the latest Euclid Analytics report, the preferred amenity for Gen Z shoppers is guest Wi-Fi in stores, while scan-as-you-shop gadgets and free charging stations aren’t nearly as important.
Euclid’s survey found that the oldest members of Gen Z — those between ages 16 and 21 — appreciate free Wi-Fi because it allows them to share their shopping experience with family and friends, as well as take photos of different products. They are also less likely to compare prices online than other age groups. The preferred social app for sharing is Snapchat.
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