Data firm Euclid Analytics has developed a Wi-Fi-based platform that allows brands to personalize — and influence — in-store shopping decisions.The platform, Euclid Connect, lets smartphone users opt-in to guest Wi-Fi through a single visitor login, which then allows brands and retailers to provide specialized offers to personalize and influence consumers' purchasing behavior. The platform is available to retailers, quick-service restaurants and shopping malls.Once the user logs in on the platform, Euclid can track data points across different locations within the Wi-Fi range. Those data points can help retailers and malls understand how customers engage across different mediums and then take that information to test and learn how to best influence a purchasing decision. Retailers and malls can also direct marketing information through digital and mass media advertising with in-store visits. Further, the contextual engagement with the user can be fine-tuned so the connection can be based on location.Brent Franson, Euclid’s chief executive officer, said that while data personalization is expected online, brick-and-mortar retailers are just starting to provide the same experience to their customers in the store. He said the company also is working with brands across 65 countries to gather insights to help retailers optimize their marketing and operations.Driving Franson’s omnichannel focus is the view that retailers still need to understand how consumers experience the physical store, while being influenced by the web. The company tries to achieve that by having a single view of the shopper, one that allows retailers to know what is purchased when in the store and what is purchased online.Euclid’s platform leverages the Wi-Fi that’s already in the stores to aggregate anonymous raw data. The company said it analyzes more than 10 billion events monthly and 300 million shopping sessions yearly.Euclid’s venture capital investors include Benchmark Capital, NEA, Cox Enterprises, Gold Sky Capital and Groupe Arnault, the controlling shareholder of LVMH Moët Hennessy Louis Vuitton. Groupe Arnault is a relatively new investor in the data analytics firm, part of the $20 million Series C round the firm closed on in January. The firm has raised an aggregate of $43.6 million.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast