Data firm Euclid Analytics has developed a Wi-Fi-based platform that allows brands to personalize — and influence — in-store shopping decisions.
The platform, Euclid Connect, lets smartphone users opt-in to guest Wi-Fi through a single visitor login, which then allows brands and retailers to provide specialized offers to personalize and influence consumers' purchasing behavior. The platform is available to retailers, quick-service restaurants and shopping malls.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)