By  on July 19, 2016

Data firm Euclid Analytics has developed a Wi-Fi-based platform that allows brands to personalize — and influence — in-store shopping decisions.

The platform, Euclid Connect, lets smartphone users opt-in to guest Wi-Fi through a single visitor login, which then allows brands and retailers to provide specialized offers to personalize and influence consumers' purchasing behavior. The platform is available to retailers, quick-service restaurants and shopping malls.

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