with contributions from Ryan Stevens
 on April 14, 2009

PARIS — Now European retailers are catching markdown madness.

Stores in countries such as France and the U.K. are adopting the aggressive price-cutting tactics of their U.S. counterparts in the hope of stimulating stingy consumers. French stores, which are reeling from an 18.3 percent drop in women’s apparel business in February, are capitalizing on new regulations that allow for soldes flottantes — or floating sales — for two weeks each year in addition to the two legally allowed sale periods during January and June.

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