By  on December 19, 2008

Holiday shoppers are viewing beauty purchases through a new lens: deal or no deal.

Industry experts report this season shoppers have put blinders on, blocking out nearly all non-sale merchandise from sight as they happily stumble upon ample discounts in stores and online. Their bargain-hunter mentality has forced department stores to succumb to markdowns in what was once considered the last discount-free stronghold: prestige beauty products.

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