By  on February 25, 2014

Express executives avoid the term “flagship,” though if there ever was a store that fit the bill, it’s the new Express in Times Square.

It’s the largest and splashiest in the chain, with a towering LED screen on the exterior, a glass-enclosed chandeliered room for dresses, mobile point of sale, marbled checkout counters and tall, tubular glass vitrines to display the short flared tulle skirts, flirty floral dresses and NYC graphic T-shirts, often vigorously promoted with deals.

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