Express executives avoid the term “flagship,” though if there ever was a store that fit the bill, it’s the new Express in Times Square.
It’s the largest and splashiest in the chain, with a towering LED screen on the exterior, a glass-enclosed chandeliered room for dresses, mobile point of sale, marbled checkout counters and tall, tubular glass vitrines to display the short flared tulle skirts, flirty floral dresses and NYC graphic T-shirts, often vigorously promoted with deals.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)