By  on May 26, 2011

Express will unveil a Japanese-designed store prototype next month with industrial fixtures, a larger footprint, a dual gender “denim lab” and a runway down the center to merchandise key products.

“The best of what we know and have learned over many years has been put into this new store design concept,” said Michael Weiss, president and chief executive officer of the 600-unit chain, who described the prototype as “modern, sophisticated and engaging.…We look forward to measuring the impact it has on our business in two markets.”

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