The mammoth launch of Joe Fresh shops inside 681 J.C. Penney stores simultaneously Friday is taking on greater significance than either party would have imagined last July when the deal was struck.
Not simply because it’s Penney’s highest profile and hippest brand launch since the department store’s reinvention began in 2011. It’s also because after steep losses and scaring shoppers off with radical pricing changes, Penney’s seriously needs a winner and something to validate the controversial modernization strategy being implemented by J.C. Penney Co. Inc. chief executive officer Ron Johnson. He’s been dogged by rumors of a possible resignation, which were denied by the company Tuesday.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)