West Hollywood subscription box company FabFitFun is to try its hand at consumer-facing retail with a two-day pop-up launching Friday.The company, which raised a $3.5 million Series A in late 2015 and reported 2016 revenue of $42 million, has tried pop-up experiences at business-to-business events in the past but never any open to the public. The success of those trade events in addition to the company’s expanded headquarters — it recently took over the entire 27,000-square-foot building — gave it the push to try something for consumers.“We don’t believe retail is dying — just that it needs to be reinvented,” said FabFitFun cofounder and cochief executive officer Michael Broukhim, adding the company’s spin on retail is about curation and an interactive experience.Visitors on Friday and Saturday will pay $49.99 for entry into the 660-square-foot pop-up, where they will be able to create their own FabFitFun box as well as peruse different interactive beauty offerings, including massages from Soothe, braid bar from Priv, color consultations from DP Hue and lip and highlight bar from Manna Kadar Cosmetics.The store will be celebrated at an invite-only event Thursday evening, which expects Kyle Richards and Erika Girardi from the “Real Housewives of Beverly Hills” among the roster of guests.More pop-ups on the trade circuit are planned, given their importance in exposing the business to prospective partners for box products. However, the company also wants to take the consumer-facing pop-up to other markets likely starting next year as a means of allowing members to meet with one another and also experience the brand in real life.As for whether the business would consider a more permanent retail experience, the company appears open to all opportunities.“Everything interests us,” cofounder Katie Rosen Kitchens said. “We are a true startup in the sense that there are dozens of ideas that get filtered through the office each day....I’ll never say never and I think certainly a full-time FabFitFun store is a possibility at some point.”FabFitFun doesn’t disclose its specific membership numbers, but Kitchens said it’s in the hundreds of thousands. The company, which was at roughly 55 workers last summer, has ballooned to more than 120 people today, with Kitchens pointing out the business has grown quickly over the past 18 months.That acceleration is being driven by a number of factors, Kitchens said, led by the company’s focus and refinement of box personalization and customization.“When we launched the box with 2,000 members, they were very much like myself and my demographic and it was really easy to pick eight products that I liked and resonate with our members,” Kitchens said, noting that’s obviously changed the more the membership base has grown and diversified.The company’s Select membership allows a customer to choose, for example, the pattern on a scarf or a lipstick color that comes in a box. In the spring, FabFitFun rolled out Choice, an option available to all members, allowing them the ability to pick certain products for their box, such as choosing between an earring or a cuff.“It’s a limited idea of customization and personalization, but for us we really want to make sure that we get it right because I don’t think giving people random assortments of product is going to be the key to our success,” Kitchens said.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)