LONDON — Farfetch.com, an online marketplace for independent designer boutiques worldwide, has inked a sponsorship deal with the British Fashion Council to support its London Show Rooms initiative.
Farfetch and the BFC will cohost events worldwide aimed at promoting young and emerging British designers. The former will also open up its network of boutiques to those taking part in London Show Rooms.
It is the first global sponsorship deal for both partners.
London Show Rooms is a traveling showcase aimed at promoting young, British talent through pop-up showrooms. It was launched in Paris in 2008. This year, 59 designers showcased their collections in eight showrooms in Paris, Los Angeles, New York and Hong Kong.
“The stores we feature have always been about discovering new talent, the superstars of tomorrow. They are the ones taking the first risks on fresh talent,” he added.
Neves said the partnership deal is for one year, with the intention to renew. Farfetch will cohost a series of events with the British Fashion Council, and involve some of the 250 boutiques that appear on the site.
He added that Farfetch would also organize other events that will run alongside those it is planning with the BFC.
Caroline Rush, ceo of the BFC, said: “This association will enable London Show Rooms to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)