LONDON — Farfetch.com, an online marketplace for independent designer boutiques worldwide, has inked a sponsorship deal with the British Fashion Council to support its London Show Rooms initiative.
Farfetch and the BFC will cohost events worldwide aimed at promoting young and emerging British designers. The former will also open up its network of boutiques to those taking part in London Show Rooms.
It is the first global sponsorship deal for both partners.
London Show Rooms is a traveling showcase aimed at promoting young, British talent through pop-up showrooms. It was launched in Paris in 2008. This year, 59 designers showcased their collections in eight showrooms in Paris, Los Angeles, New York and Hong Kong.
“The stores we feature have always been about discovering new talent, the superstars of tomorrow. They are the ones taking the first risks on fresh talent,” he added.
Neves said the partnership deal is for one year, with the intention to renew. Farfetch will cohost a series of events with the British Fashion Council, and involve some of the 250 boutiques that appear on the site.
He added that Farfetch would also organize other events that will run alongside those it is planning with the BFC.
Caroline Rush, ceo of the BFC, said: “This association will enable London Show Rooms to further expand and develop into new markets, enabling us to continue to promote and support British designers internationally.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)