LONDON — Farfetch.com, a platform for independent high-end fashion boutiques worldwide, is gearing up to expand thanks to a $4.5 million investment from Advent Venture Partners. The site, founded by the London-based José Neves, launched at the end of 2008 and showcases men’s and women’s clothing, accessories and jewelry from 40 European and U.S. boutiques, including Traffic and American Rag in Los Angeles; Feathers in London, and Maria Luisa in Paris.
In an interview with WWD, Neves, the company’s chief executive officer, said he plans to build up the infrastructure and team, and to launch a sister site to serve the Brazilian market, which is growing rapidly and is subject to heavy import duties. Neves said his medium-term target is to increase the number of shops from 40 to 100.
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