By  on October 9, 2013

Michael Kaplan, cofounder and chief executive officer of Fashion to Figure Stores, warned brands that they shouldn’t “throw out the store” when embracing digital.

“You have to continue to invest in in-store growth and use technology to leverage and evolve the e-commerce model,” Kaplan said, adding that while encouraging cross-channel shopping is important, it’s not about being in every channel. “You have to commit to key areas, measure them and change what you do quickly.”

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